Saturday, May 23, 2015

How to Ruin Your New Car Experience...


 Recently we have had several customers, once happy with their new vehicles, turn into major heat. Why? They all took their used cars recently purchased to the Franchised Dealers for a "complete once over".
 
When I worked at the New Car Dealership, the owners would hold meetings and instruct the service departments to UP SELL, UP SELL, UP SELL! Not a customer was allowed to get out of the service dept without a $1500 bill. The owners didn't care how they got to it.
 
Most consumers don't understand that the profit is no longer in the actual sale of the car, but in the services ie.; warranties, after market products and service dept. repairs and parts. When you don't buy your new car from them and take your newly purchased, beautifully reconditioned car to them, they see dollar signs. 70% of all brake jobs are BS and they charge you an exorbitant amount for a job that may cost as little as $25 in parts and an hour of labor. Also note that a franchised dealer will point out every "suggested" maintenance item they can to drive up that cost of repair, even if the items have already been serviced.

The thing that strikes me as most odd is when my customer texts or calls me complaining that I sold them a car with ALL these problems and they are going to have to spend $2000+/- to FIX their new car. The whole enjoyable experience turns sour and now they hate us and think we are selling junk.

Most recently a young man bought a beautiful SC430 from us and he was tickled pink with the whole experience, until he took it to the dealer. Of course LHM Lexus did their job and let him out thinking his car needed $3000 in work to be "safe". The car had been thru several mechanical repairs before we even offered the car for sale. I showed him how the parts they were charging him $1400 for was only actually costing $300 and the labor would be 1-2 hours at a cost of $200. He was once again happy but I bet he won't go to the dealer and ask them why they were taking advantage of him like he did to us.

Salt Lake Imports is proud to sell ALL of our cars. We do stringent testing, repairs and offer extensive service contracts for all our vehicles. We give all our cars a 3 month/3,000 mile warranty FREE. I wish that our customers would go to the dealers and call them crooks and cheats and leave them bad feedback. I hurts to have our integrity called on the carpet by customers that would believe the BIG dealers over us. When's the last time TD, LHM, MM, or JS gave you their personal cell phone # to call, text or harass at any time of the day or night?

Think about this next time you take your car to a franchised dealer for service. If a Dr told you you needed a $150,000 heart transplant and you were an avid athlete with no symptoms, wouldn't you get a second opinion?

 

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